Travel Industry Communication Trends

In a book titled 'The World is Flat â€" A Brief History of the Twenty-First Century', Thomas L. Friedman talks about the widespread changes to world economies based on technological advancements. ... The travel industry must understand the ultimate effects on booking plane, hotel and vehicle reservations in a 'flat' world. Deeper customer relationships will be required to thrive. It also means that the world is the market and not just local customers. ...