Can (and Should) OpenTable Be Disrupted? | Digital Tablets

As Pastore argues and I've seen increasingly in San Francisco, a lot of new restaurants try their own online booking systems first. They mimic the convenience that OpenTable proved customers want, while keeping control of the relationship with the diner. It's similar to what you saw in the travel industry: Early online travel agents proved people wanted convenience to book online and airline and hotel companies didn't want the headache of building a site. ...